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Customer Awareness Journey: Inception to Exception
Customer's awareness journey is categorized into five distinct phases: Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware. In the ‘Unaware’ stage, individuals have no knowledge of their problem but may be feeling symptoms. They are oblivious to the issues they are facing and therefore are not looking for any solutions. It’s like having an notebook or a diary to organize customer data.
Case Example: Organizing Customer’s Data: PROBLEM AWARE
By the time individuals reach the 'Problem Aware' stage, they are aware that there is a problem, but they are unsure if a solution is available. At this stage the entrepreneur recognizes that maintaining lead details in a diary is tedious and very difficult to sort. These are the moments when entrepreneur starts seeking answers, even if he does not know where to look or what exactly he is seeking.
Excel? On premise CRM? Cloud based CRM? SOLUTION AWARE
Individuals who are in 'solution aware' understand their problem and the possible solutions. Although they are actively seeking solutions, they may not be aware of specific products and services that are capable of meeting their needs.
This is when the leads become ‘Solution Aware’ and wants to know about specific products and services that might work for them such as Excel, On premise CRM or Cloud-based CRM model. And now they’re evaluating different products to determine which one fits their needs best.
Hubspot? Salesforce? Thriwin? Different brands? PRODUCT AWARE
When customers become ‘Product Aware’, they have done their research know about specific products and services and what will work for them. They have moved past understanding their issue and identified/shortlisted the product; now, they’re evaluating the best offer/time to buy the product.
Waiting for offers. MOST AWARE
Finally, in the ‘Most Aware’ phase, customer are on the brink of making a purchase having gathered ample information about various promotions in the market and the best time to buy it.
The best time to start using Thriwin is now
Thriwin’s pay-per-use pricing model is an unique feature that eliminates unnecessary fixed subscription costs, saving businesses at least 30%. Thriwin’s Sales CRM offers a range of features, including lead management, insights, call recording and analysis, deals and pipelines, unlimited lists, dynamic content forms, and more.
We are offering 50% off for the first 100 users that register this week. The best deal is here. The best time is now.
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