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September 1, 2025
Jan 18, 2023
From CRM to CAS: The Next Evolution of B2B Sales

CRMs promised to be the heartbeat of sales. They log leads, track deals, and generate reports. But here’s the problem: 79% of leads still never convert. Why? Because the CRM sits idle while sales reps are overwhelmed with manual tasks- such as typing notes, sending follow-ups, and scheduling demos.

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Featured Posts

7 Objections to AI Sales Agents—and How to Overcome Them
August 22, 2025
Worried AI sales agents will hurt brand voice or spam leads? Discover 7 objections and proven fixes to scale pipelines with trust and authenticity.
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August 14, 2025
Choosing an AI agent? Compare Salesforce, HubSpot, and emerging tools. Ask 10 critical questions and explore Thriwin’s budget-friendly approach
Enhancing SaaS Customer Retention with Multi-Agent Systems (MAS)
August 8, 2025
Enhance SaaS retention with MAS: autonomous agents that personalise experiences, resolve issues in real time, and predict churn so you can intervene early.
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August 4, 2025
Use Multi-Agent AI Systems to automate tasks, improve lead qualification, and scale personalised outreach—while staying compliant. See the plays that drive revenue.
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September 1, 2025
From CRM to CAS: The Next Evolution of B2B Sales
General
Marketing
Sales
August 22, 2025
7 Objections to AI Sales Agents—and How to Overcome Them
General
Marketing
Sales
August 14, 2025
Checklist: 10 Questions to Ask Before Choosing an AI Agent Provider
General
Marketing
Sales
August 8, 2025
Enhancing SaaS Customer Retention with Multi-Agent Systems (MAS)
General
Marketing
Sales
August 4, 2025
Optimising Sales Teams with Multi-Agent AI Systems (MAS)
Marketing
General
Sales
August 1, 2025
8 Reasons Multi-Agent Systems Are the Future of AI
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General
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July 28, 2025
Build an AI Agent Framework in 9 Steps (+ Multi-Agent Basics)
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July 25, 2025
6 Types of AI Agents with examples and functions
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July 21, 2025
The Complete Guide to AI Agent Pricing Models in 2025
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July 18, 2025
From Gaming to Sales: How AI Agents Are Transforming Workflows
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Marketing
July 14, 2025
How AI Is Empowering Modern SDRs: A Guide for Future-Ready Sales Teams
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July 3, 2025
When Is the Right Time to Introduce AI Agents?
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July 1, 2025
Top 5 Myths About AI in B2B Lead Generation—and What Actually Works
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June 24, 2025
Understanding Agentic AI: A Beginner’s Guide
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Sales
June 14, 2025
Will iOS 26 Kill Cold Calling? Apple’s Call Screening Could Actually Help Increase Sales Productivity
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May 26, 2025
Transforming Immigration Law Practice: Top AI Tools Every U.S. Immigration Firm Should Know in 2025
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May 22, 2025
How AI Is Transforming US Immigration Legal Services
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Compliance
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Startups
April 24, 2025
The 10,000-Hour Rule for Sales? AI Doesn’t Need It
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April 9, 2025
Understanding the Role of MCP-Based AI in Modern Sales Strategies
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Marketing
April 1, 2025
When AI Crosses the Line: From Ghibli-Style Art to Illegally Sourced Sales Data by Apollo.io and Seamless.ai
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March 28, 2025
How AI Agents Drive Sales and Leads: Real-World Use Cases
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March 19, 2025
The Cost-Effectiveness of AI in Sales: A Deep Dive
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March 17, 2025
Training Sales Teams vs. Training AI: Comprehensive Analysis of Costs, Benefits, and ROI
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March 12, 2025
How AI Agents Mitigate SDR Turnover & Enhance Sales Stability in Startups
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March 7, 2025
LinkedIn’s Ban on Apollo.io and Seamless.ai: The Future of B2B Sales and AI-Driven Lead Generation
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February 18, 2025
Why Hiring Top Sales Talent Is Harder Than Ever—And How to Solve It
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February 11, 2025
AI vs Human Calling: Breaking Barriers and Redefining Efficiency
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January 24, 2025
AI Agent for Small Business Automation
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January 20, 2025
Step-by-Step Implementation Of AI Agents: Benefits, Drawbacks And Roadmap
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January 15, 2025
9 AI-Driven Sales Forecasting Techniques
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January 9, 2025
How to Talk to AI: Tips for Clear and Effective Communication
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January 3, 2025
Top Cost-Effective AI Agent Tools for Startups in 2025
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December 30, 2024
Best Practices for AI Agent-Powered Lead Generation for Increased Sales
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December 27, 2024
Top Platforms to Create Digital SDRs in 2025: A Detailed Comparison
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December 23, 2024
How AI can help you find the perfect digital sales talent
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December 20, 2024
Why Chasing a ‘Perfect’ Sales Hire Is a Perfect Waste of Time for Startups
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December 16, 2024
Email Marketing Compliance: Key Laws, GDPR, and Real-World Examples
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November 25, 2024
How to Use SMS in Real Estate Marketing: A Detailed Guide
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Sales
November 21, 2024
15 Promotional SMS Marketing Examples to Attract Customers
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November 19, 2024
Best Time to Send Text Messages: Optimizing Bulk SMS Campaigns for Maximum Engagement
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November 13, 2024
Warm Calling: 10 Tips for Better Conversion Rates
Marketing
November 8, 2024
Hot Call vs. Cold Call: Understanding the Key Differences
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November 5, 2024
10 Best WhatsApp Marketing Software for Effective Bulk Messaging
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November 4, 2024
Achieving the Right Balance Between Data Privacy and Personalization in AI-Driven Email Marketing
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October 31, 2024
6 Best AI-Powered CRMs for Fast-Growing SMBs and Startups
Marketing
Sales
October 29, 2024
Transform Your Email Marketing with AI-Personalization for Higher Engagement & Conversions
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October 25, 2024
Opt-Out in Email Marketing: What is it, Reasons, How to Avoid It, and Impact
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Sales
October 23, 2024
Using AI for Email Marketing: Automate, Personalize, and Drive Better Campaign Results
Sales
Marketing
October 21, 2024
Understand Opt-in Email Marketing: Definition, Examples, Best Practices, and Mistakes to Avoid
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October 20, 2024
Best ChatGPT Prompts for Successful Email Marketing
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Sales
October 17, 2024
Implementing the right CRM for your Business
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October 10, 2024
Tips to Prevent Mails from Going to Spam in Gmail in 2024-25
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October 9, 2024
7 Best AI Tools for Email Marketing You Must Try
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October 6, 2024
Unsubscribe Button in Email Marketing: Why It Matters and Best Practices
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Sales
October 3, 2024
DMARC, DKIM, and SPF explained: What are They, How do Implement them and How do they Work Together to Secure Emails?
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October 2, 2024
A Detailed DKIM Implementation Guide—Step by-Step for Your Domain
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October 1, 2024
Creating a Privacy Policy for Landing Pages: A Step-by-Step Guide
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September 30, 2024
AI-Driven Vertical SaaS: A New Era in Software Solutions
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September 25, 2024
Winning Strategies for B2B SaaS Companies: Data-Driven Insights and Tactics
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September 20, 2024
Top Landing Page Mistakes to Avoid in 2025
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September 14, 2024
CRM Implementation Timeline: What to Expect
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September 6, 2024
Guide to Setting up Automated Sales Workflows in CRM
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August 30, 2024
Automated Meeting Notes: Transforming Sales Strategies and Data Capture
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August 21, 2024
CRM Pricing Models in 2025
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August 16, 2024
Best AI Meeting Note Takers for Real-Time Sales Call Transcription
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Sales
August 1, 2024
Best Free AI Tools for Capturing Meeting Notes for Sales Teams
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July 31, 2024
AI Transcription Tools Across Platforms: Essential for Inside Sales
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July 30, 2024
The Importance of Customer Feedback in Refining Sales Strategies
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July 5, 2024
Email Marketing Excellence for Indian Startups in the U.S.
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July 1, 2024
Developing a U.S.-Centric Sales Team for Indian SaaS Products
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June 26, 2024
Understanding Key Performance Indicators (KPIs) for Success in the U.S. SaaS Market
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June 14, 2024
Promoting Global Innovation: The Role of Incubators and Accelerators
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June 10, 2024
Using LinkedIn for B2B Success
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June 6, 2024
Crafting Effective U.S. Market Entry Campaigns: A Guide for Indian SaaS Marketing Teams
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May 24, 2024
Utilizing CRM Tools to Enhance Sales Efficiency for Indian Startups Selling to the U.S Market
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May 20, 2024
Pricing It Right: How Indian SaaS Startups Can Win in the US
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May 16, 2024
Data Privacy for Startups: Key Guidelines for Entering the U.S. Market
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May 13, 2024
The Role of Intellectual Property When Expanding Your SaaS Business to the US
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May 9, 2024
What is Geo Fencing
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May 6, 2024
What is Conversation Intelligence
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April 29, 2024
A Complete Guideline for Sales Pipeline Stages
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April 22, 2024
Best Call Recording Software for Small Businesses in 2024
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April 15, 2024
Understanding Sales Pipelines: Definition and Building Strategies
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April 12, 2024
Best Practices for Sales Pipeline Management in 2024
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April 4, 2024
Unleash Your Sales Potential: How CRM Can Transform Your Business
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April 3, 2024
The Rise of Claude: How a New AI Model Took the Crown
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March 13, 2024
What Customer Data Should I Track? A Guide for Small & Medium Businesses and Startups
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Startups
February 21, 2024
The Cost-Benefit Analysis of Adopting a CRM System
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February 19, 2024
CRM Mastery: Increasing Sales with Smart Techniques and Tools
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February 18, 2024
Managing CRM Implementation: A Systematic Approach
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February 17, 2024
Sales Team Performance: A Guide to Effective Evaluation
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February 17, 2024
The Rise of Cloud-Based CRM Solutions
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February 16, 2024
Comparative Analysis of Top Lead Capture Software in the Market for SMBs
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February 15, 2024
Google Sheets as a Versatile CRM Option
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February 14, 2024
Excel for Sales Lead Tracking: A Closer Look at Its Limitations
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February 14, 2024
Product Positioning Made Easy: A Step-by-Step Template Guide
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February 13, 2024
HubSpot vs Salesforce: A Comparative Overview
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February 12, 2024
Cost-Effective HubSpot Alternatives for Small Businesses in 2024
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February 11, 2024
Customized CRM Solutions for Enhanced Operational Effectiveness
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February 10, 2024
Managing CRM Security: Protecting Your Sales Information
Sales

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