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Cost-Effective HubSpot Alternatives for Small Businesses in 2024

In 2024, the quest for affordable and efficient CRM platforms will be more critical than ever for small businesses aiming to scale and thrive in competitive markets. This guide delves into the top HubSpot competitors that offer robust features without breaking the bank. Discover user-friendly, scalable solutions tailored for the unique challenges faced by small businesses in the US, ensuring you make an informed decision to fuel your growth.

This article will explore some of the most viable HubSpot alternatives, ideal for small businesses, especially US ones.

Understanding the Need for Alternatives to HubSpot

As a pioneer in CRM systems, HubSpot provides a wide range of tools to address every facet of business operations, from customer support to marketing. However, HubSpot's comprehensive offerings can present challenges for small businesses and startups, particularly those operating with limited budgets and resources. The primary concern lies in its pricing structure, which, while justifiable for the breadth of features it provides, can be a significant financial strain for smaller entities. Additionally, the sheer scale and complexity of HubSpot's platform can be daunting for businesses that require simpler, more streamlined solutions.

This scenario paves the way for HubSpot alternatives and competitors to fill a crucial gap in the market. These alternatives often focus on offering more tailored solutions that align better with small businesses' specific needs and constraints. By providing a more focused range of features at a lower cost, these alternatives ensure that small businesses can still leverage the power of a robust CRM system without the burden of unnecessary complexity or expense. This approach not only makes CRM tools more accessible to smaller businesses but also ensures that these tools are more directly aligned with their unique business goals and operational capacities.

Top HubSpot Alternatives for Small Businesses in 2024

Finding the right CRM for your small business can be a game-changer. Here's a list of some of the best alternatives to HubSpot:

  1. Thriwin CRM: 

Tailor-made for small and medium businesses, especially startups, Thriwin stands out with its innovative pay-per-use CRM model. This approach is ideal for businesses watching their budget, as it allows you to pay only for the features you actually use. Thriwin's platform is cost-effective and user-friendly, ensuring that even those new to CRM systems can easily navigate it. It's designed to grow with your business, offering flexibility and scalability that's hard to beat. With Thriwin, small businesses can enjoy a custom-fit CRM experience without the hefty price tag.

  1. Zoho CRM:

 A great all-rounder, Zoho CRM is both affordable and packed with features. It's a solid choice for small businesses looking for a comprehensive CRM solution that combines sales automation, marketing automation, and customer support tools. Zoho CRM's flexibility and scalability make it suitable for a wide range of industries, ensuring businesses can adapt and grow without switching platforms..

  1. EngageBay:

 This platform is an affordable, all-in-one solution for marketing, sales, and service tailored for small businesses. EngageBay focuses on simplicity and efficiency, enabling businesses to streamline their operations with a unified platform. Its affordability and comprehensive tools make it an excellent choice for small businesses aiming to maximize their resources.

  1. ActiveCampaign:

 If you focus on email marketing, ActiveCampaign's advanced automation and segmentation tools are ideal. This platform excels in creating personalized customer experiences through targeted campaigns, helping small businesses increase engagement and conversions. ActiveCampaign's user-friendly interface and powerful automation capabilities make it a top choice for businesses prioritizing email marketing.

  1. GetResponse:

 Beyond email marketing, GetResponse offers automation, landing pages, and CRM functionalities, making it a versatile option for small businesses looking to implement comprehensive digital marketing strategies. Its ease of use and all-in-one capabilities provide small businesses with the tools to grow their online presence effectively. 

  1. Sendinblue:

 Known for email marketing, Sendinblue also provides CRM and automation tools, which are suitable for smaller operations. Its emphasis on simplicity and affordability makes it an attractive option for small businesses seeking to enhance their marketing efforts without overcomplicating their processes.

  1. Freshsales:

 Part of the Freshworks suite, Freshsales is user-friendly and ideal for small businesses, helping to streamline sales processes with its intuitive design and AI-powered insights. Freshsales offers a seamless experience for managing leads, sales, and customer interactions, all within a single platform. 

  1. Pipedrive:

 Focused on sales management, Pipedrive offers a straightforward CRM solution emphasizing pipeline management. Its visual approach to sales processes helps small businesses stay organized and focused on closing deals, making it a popular choice for sales-driven organizations.

  1. monday.com: 

Excellent for team collaboration, monday.com features customizable workflows and an intuitive interface. It's not just a CRM; it's a work operating system that enables small businesses to manage projects, workflows, and customer relationships in a highly visual and customizable environment.

  1. Apptivo:

 For those seeking affordable CRM software, Apptivo offers a range of customizable tools suitable for various business needs. Its comprehensive suite of applications covers everything from sales and marketing to billing and support, providing small businesses with a versatile platform to manage all aspects of their operations.

Each CRM platform offers unique benefits, catering to different aspects of business operations. Whether it's the flexible and budget-friendly model of Thriwin or the comprehensive features of Salesforce and Zoho CRM, there's an option for every small business looking to enhance its customer relationship management.

What to Consider When Searching for an Alternative to HubSpot

Choosing the right Customer Relationship Management (CRM) software is pivotal for the success of small businesses. It's not just about finding a cheaper alternative to HubSpot; it's about discovering a solution that aligns with your business goals, operational needs, and growth aspirations. When small businesses embark on the journey of selecting the best HubSpot alternative, several key factors come into play. It's not just about finding a cheaper option; it's about finding the right fit for your business's unique needs and growth plans.

Here are several critical factors to consider when evaluating HubSpot alternatives: 

  1. Pricing: Budget is often the primary concern for small businesses. Look for a CRM that offers transparent pricing without hidden costs. The ideal CRM should provide a good balance between cost and features, ensuring you get value for your money. Pay-per-use models, like Thriwin's, can be particularly attractive as they allow businesses to pay only for what they need.
  2. Ease of Use: A CRM should simplify your operations, not complicate them. User-friendly interfaces and intuitive workflows are crucial, especially for businesses without dedicated IT teams. A CRM that requires minimal training to be used effectively can save time and resources.
  3. Scalability: Your CRM should be able to expand as your company does. The best CRM for a small business is one that can adapt to changing needs, whether that means handling an increasing number of customers, integrating with other tools, or offering more advanced features as your business evolves.
  4. Specific Features: Different businesses have different needs. Some might prioritize sales pipeline management, while others might need strong email marketing tools or detailed analytics. Assess the features offered by each CRM and how they align with your specific business operations and goals.
  5. Support and Resources: Good customer support and a wealth of resources (like tutorials, forums, and customer service) can be invaluable, especially for businesses making their first foray into using a CRM system.
  6. Integration Capabilities: Consider how well the CRM integrates with other tools you use. Seamless integration can significantly enhance efficiency and data management.
  7. Customization: The CRM can really change things if you can tailor it to your own business procedures and workflows. Look for a CRM that allows you to tailor its features to your business's unique needs.

selecting the right CRM is a strategic decision that goes beyond just cost. It involves considering a blend of usability, scalability, features, support, integration, and customization. The goal is to choose a CRM that not only fits your current budget and operational needs but also supports and facilitates your business's growth over time.

Thriwin's Pay-Per-Use CRM Model: A Game Changer

Thriwin distinguishes itself in the CRM market with its innovative pay-per-use model. This unique approach allows businesses to pay exclusively for the features and services they actually use. Doing so eliminates the financial strain of paying for unused features, making it an exceptionally economical choice for small businesses.

Why choose Thriwin?

Thriwin's model is marked by its unparalleled flexibility. It ensures that the CRM solution grows with your organization by seamlessly adjusting to the changing needs of a developing enterprise.  This adaptability is a big benefit for companies who expect to grow or modify their operations.

In terms of cost-effectiveness, Thriwin's pay-per-use approach is a major benefit. Businesses can significantly cut down their CRM expenses as they are only paying for the functionalities they need. For startups and small enterprises who must carefully control their expenses, this concept is very helpful.

Thriwin's CRM was created with the particular requirements of startups and SMBs in mind.  Its combination of scalability, simplicity, and efficiency makes it the perfect option for businesses of this size.  The system is easy to use yet powerful enough to handle growing business demands.

Another standout feature of Thriwin is its customization capability. The ability to tailor features and services to meet specific business requirements sets Thriwin apart from its competitors. Businesses may shape the CRM to meet their own processes and workflows thanks to this degree of customization, which boosts productivity and efficiency all around.


  1. What should small businesses consider when looking for a HubSpot alternative?

Small businesses should evaluate CRM alternatives based on cost-effectiveness, ease of use, scalability, specific features that match their business needs, integration capabilities with other tools, customer support, and customization options to ensure the software can grow and adapt with their business.

  1. Is there something better than HubSpot?

Whether a CRM is better than HubSpot depends on your business needs. For small businesses looking for cost-effectiveness and simplicity, alternatives like Thriwin CRM, Zoho CRM, and EngageBay may offer more tailored solutions that better fit their budget and operational requirements.

  1. Is HubSpot very expensive?

HubSpot can be expensive for small businesses, especially as they scale. Its pricing is based on the number of users and the level of functionality required, which can add up and become a significant expense for growing businesses.

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